In a bold endeavor to “Conquer the Unconquerable,” Skoda Auto India embarked on a remarkable journey to celebrate its 20th year milestone. Nestled 11,000 feet above sea level near the majestic Himalayan Mountain Range in North India, the stage was set for an unprecedented celebration. Our team at Creative Factory, fueled by innovation and creativity, joined forces with exceptional technical talents to bring this ambitious vision to life through the artistry of projection mapping.
The setting for this monumental celebration was none other than Rohtang La in Himachal Pradesh—a breathtaking location that provided a stunning backdrop for our creative endeavors. With three months of meticulous planning, 54,000 man-hours of dedication, and a determination to defy the odds, we set out to create a projection mapping spectacle unlike any other.
The canvas for our creativity was unparalleled—a rugged, rocky mountain that stood as a testament to nature’s grandeur. Undeterred by the sub-zero temperatures and challenging terrain, our team embraced the opportunity to transform this majestic landscape into a stage for history in the making.
Over the course of six intense days, with the support of 12 projectors and a dedicated crew of 156 members, we brought our vision to fruition. The journey began with a breathtaking aerial shot of a zigzag mountain road, symbolizing the challenges and triumphs of SKODA’s 20-year journey in India.
As the projection mapping services unfolded, the audience was captivated by the sight of a SKODA vehicle navigating its way up the winding hill road—a testament to resilience, determination, and the relentless pursuit of excellence. Against the backdrop of the towering mountains, the vehicle ascended with grace and power, symbolizing SKODA’s unwavering commitment to progress.
But the true magic unfolded as the projection took on a three-dimensional form, immersing the audience in a world of wonder and excitement. The car’s wheels transformed into a mesmerizing mechanism of green and blue, showcasing SKODA’s speed and precision in motion. As the clock hands spun, time seemed to stand still, highlighting the brand’s mastery of efficiency and innovation.
With the outline of the car drawn against a backdrop of deep blue, anticipation filled the air as the audience awaited the moment of truth. Suddenly, the car burst into life, racing across the screen with unparalleled agility and speed. It was a sight to behold—a symphony of motion and grace that left spectators in awe.
As the 3D projection mapping reached its crescendo, the angle shifted, revealing the vertical side of the mountain. In a breathtaking finale, the audience watched in amazement as the car appeared to descend from the heights, drawing closer and closer until it seemed to leap off the screen and into reality.
But the journey was far from over. As the car vanished from view, the backdrop transformed once again, this time into a cascading waterfall of Indian tricolor—a fitting tribute to SKODA’s indomitable spirit and its integral role in shaping the nation’s automotive landscape.
As the applause echoed through the mountainous terrain, our team at Creative Factory stood united in pride and accomplishment. Together, we had achieved the impossible, creating a spectacle that would be etched in the annals of history as a testament to creativity, innovation, and the relentless pursuit of excellence.
For SKODA AUTO INDIA, this milestone celebration was more than just a commemoration of 20 years—it was a reaffirmation of its commitment to pushing boundaries, defying expectations, and conquering the unconquerable. And for us at Creative Factory, it was a privilege to be part of this extraordinary journey, turning dreams into reality one projection at a time.
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