The Role of VFX in Visual Storytelling

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Visual effects (VFX) are the art and science of creating or enhancing images in various media, such as films, video games, commercials, and simulators. VFX can range from subtle enhancements that are barely noticeable to the audience, to spectacular creations that defy reality. But what is the role of animation & VFX in crafting cinematic realism? How do VFX artists and filmmakers use digital tools and techniques to create believable and immersive worlds, characters, and stories?

In this blog, we will explore some of the aspects and challenges of achieving realism in VFX, how VFX can enhance the cinematic experience, and our own VFX studio work to highlight some important outputs that can be achieved with VFX.

What is Cinematic Realism?

Cinematic realism is a term that can have different meanings depending on the context and perspective. In general, cinematic realism refers to the degree of resemblance or correspondence between the images on the screen and the reality outside the screen. However, this does not mean that cinematic realism is simply a matter of reproducing reality as it is. Rather, cinematic realism is a matter of creating a convincing illusion of reality that serves the artistic and narrative purposes of the film.

Cinematic realism can be achieved through various elements, such as the script, the acting, the cinematography, the editing, the sound, and the visual effects. Each of these elements can contribute to creating a sense of realism or breaking it, depending on how they are used and combined. For example, a film can use realistic dialogue and naturalistic acting to create a sense of realism, but also use stylized cinematography and editing to create a sense of expressionism. Alternatively, a film can use unrealistic dialogue and exaggerated acting to create a sense of fantasy, but also use realistic cinematography and editing to create a sense of verisimilitude.

How do VFX Contribute to Cinematic Realism?

VFX studios can play a crucial role in creating or enhancing cinematic realism, depending on the genre, style, and intention of the film. VFX can be used to create realistic or hyperrealistic images that match or surpass the quality and detail of reality, such as in films like The Jungle Book (2016), The Lion King (2019), or The Irishman (2019). VFX can also be used to create fantastical or surreal images that challenge or transcend the boundaries of reality, such as in films like Avatar (2009), Inception (2010), or Doctor Strange (2016).

However, the use of VFX does not automatically guarantee cinematic realism. VFX can also create unrealistic or unconvincing images that break the illusion of reality and distract the audience from the story, such as in films like The Mummy Returns (2001), Cats (2019), or Justice League (2017). VFX can also create images that are intentionally unrealistic or stylized to create a specific aesthetic or mood, such as in films like Sin City (2005), 300 (2006), or Scott Pilgrim vs. the World (2010).

Therefore, the key to achieving cinematic realism with VFX is not only the technical quality and accuracy of the images but also the artistic and narrative coherence and consistency of the images. VFX should serve the vision and the story of the film, and not overshadow or contradict them. VFX should also blend seamlessly with the other elements of the film, such as the live-action footage, the sound, and the editing, and not stand out or clash with them. VFX should also respect and enhance the suspension of disbelief and the emotional engagement of the audience, and not undermine or alienate them.

What are the Challenges of Achieving Realism in VFX?

Achieving realism in VFX is not an easy task, as it involves many technical and creative challenges. Some of the technical challenges are:

– Creating realistic lighting and shadows that match the live-action footage and the environment.

– Creating realistic textures and materials that reflect the properties and interactions of the objects and surfaces.

– Creating realistic motion and animation that capture the physics and dynamics of the movements and actions.

– Creating realistic simulations and effects that mimic the behaviour and appearance of natural phenomena, such as fire, water, smoke, or explosions.

– Creating realistic compositing and integration that blend the VFX elements with the live-action footage and the background.

Some of the creative challenges are:

– Creating realistic design and modelling that reflect the anatomy and morphology of the characters and creatures.

– Creating realistic performance and expression that convey the emotions and intentions of the characters and creatures.

– Creating realistic style and tone that match the genre and mood of the film.

– Creating realistic continuity and consistency that maintain the logic and coherence of the film.

– Creating realistic balance and subtlety that avoids overusing or underusing VFX.

How can VFX Enhance the Cinematic Experience?

VFX can enhance the cinematic experience by expanding the possibilities and potential of filmmaking. VFX can enable filmmakers to create images that would be impossible, impractical, or unsafe to shoot in reality, such as exotic locations, historical settings, futuristic scenarios, or mythical creatures. VFX can also enable filmmakers to create images that would be difficult, expensive, or time-consuming to shoot in reality, such as large crowds, complex stunts, or elaborate sets. VFX can also enable filmmakers to create images that would be undesirable, unethical, or illegal to shoot in reality, such as violence, gore, or nudity.

VFX can also enhance the cinematic experience by enriching the storytelling and creativity of filmmaking. With the rise of VFX studios in India, today filmmakers can seek guidance to visualise and communicate their ideas and visions more effectively and efficiently, such as themes, symbols, metaphors, or messages. With VFX being a key service of Creative Factory, we help filmmakers, advertisers, storytellers, and brands to express and explore their emotions and experiences more freely and authentically, such as fears, dreams, memories, or fantasies. VFX can also help them to innovate and experiment with new forms and genres of filmmaking and storytelling, such as animation, documentary, or interactive.


VFX in India are an integral and influential part of modern cinema, as they can create or enhance images that can captivate and inspire audiences. However, VFX is not a magic bullet that can solve all the problems or guarantee all the success of filmmaking. VFX is a tool that requires skill, artistry, and judgement to use effectively and appropriately. VFX is a means to an end, not an end in itself. The ultimate goal of VFX is to serve and support the film, not to dominate or detract from it. The ultimate measure of VFX is not how realistic they are, but how realistic they make the film feel.