ESSILOR – Beat the Blues

Two flagship launches. Two distinct worlds. One seamless virtual experience.

When Essilor unveiled its Transitions Gen 8 and Crizal Blue UV Capture lenses, the challenge was to create two unique product journeys within a single event. Produced as a virtual experience, Creative Factory brought both launches to life through a combination of green screen production, bespoke virtual environments, and post-production storytelling.

The event was designed to give each product its own visual identity. Separate virtual sets and creative narratives were developed to reflect the unique characteristics of the two innovations, allowing audiences to experience each launch as a distinct world while maintaining a cohesive flow throughout the programme.

Shot entirely on green screen, the production leveraged virtual staging to create immersive environments that could transform effortlessly between segments. Through carefully crafted motion graphics, digital architecture, and cinematic transitions, the event moved seamlessly from one product story to the next, ensuring that the audience remained engaged throughout.

Our scope included the creative visualisation of the virtual environments, green screen production planning, content creation, and post-production integration. Every element was designed to work in harmony, delivering a polished broadcast experience that balanced product education with engaging storytelling.

The result was a dynamic virtual launch that showcased the flexibility of digital event production, demonstrating how technology can create rich and memorable brand experiences without the constraints of a physical venue.

We are grateful to Laqshya Live Experiences for the opportunity to collaborate and to all our partners who helped bring this innovative virtual event to life.