Honda CB350 – Global Virtual Launch

A global stage for Honda’s modern classic, brought to life through virtual production and cinematic storytelling. For the worldwide launch of the all-new Honda CB350, unveiled on 30 September 2020, Creative Factory designed and delivered an immersive digital experience that combined green screen production with high-end post-production and visual effects.

The challenge was to introduce a motorcycle that balanced timeless heritage with modern engineering, creating a launch experience that could resonate with audiences across international markets. Rather than relying on a conventional product presentation, the event was conceived as a cinematic journey that celebrated the character and craftsmanship of the CB350.

Shot entirely on green screen, the production gave complete creative freedom to build bespoke virtual environments that complemented the motorcycle’s identity. Through carefully designed digital sets, atmospheric visual effects, and seamless transitions, the event moved effortlessly between storytelling, product features, and reveal moments, creating a dynamic and engaging experience for viewers around the world.

High-end post-production played a central role in shaping the final broadcast. Every visual element was meticulously crafted and integrated to create a polished and immersive environment where the product remained the hero while technology enhanced the narrative. The combination of virtual production and cinematic VFX allowed the launch to achieve a scale and flexibility beyond the limitations of a traditional physical event.

Creative Factory’s scope included creative visualisation, virtual environment design, green screen production planning, content creation, and post-production execution, ensuring that every aspect of the experience worked together as a single cohesive story.

The result was a sophisticated global product launch that showcased the Honda CB350 through a fresh and contemporary lens, demonstrating how virtual production can elevate automotive and motorcycle storytelling for worldwide audiences.

We extend our sincere thanks to ESP Films for the opportunity to collaborate and to all our partners whose expertise and dedication helped bring this global virtual launch to life.