Amazon has created an unforgettable virtual event – The Great Indian Festival.
On the 6th of October 2020, media outlets and audiences alike were treated to a 32-minute spectacle that transcended the confines of physical space, immersing viewers in a virtual environment that pulsated with energy and excitement. Shot entirely on a green screen, the event served as a canvas for our team to showcase their exceptional capabilities in 3D projection and projection mapping services.
From the very outset, it was clear that this was no ordinary event. A captivating countdown, accompanied by the music, set the stage for what was to come. As the countdown reached its climax, the iconic Great Indian Festival logo burst forth in a dazzling display of color and light, heralding the beginning of a celebration unlike any other.
One of the defining features of the Creative Factory was the meticulous attention to detail that was evident in every aspect of its execution. From the intricate mandala motifs that adorned the virtual space to the seamless integration of before and after greenscreen clips, every element was carefully crafted to create an immersive and unforgettable experience for viewers.
From empowering sellers and local stores showcasing revenue generation to offering glimpses of services, products, and categories, the event seamlessly integrated before and after green screen shots, providing a mesmerizing behind-the-scenes look of projection mapping.
By seamlessly blending technology with tradition, Amazon reaffirmed its position as a pioneer in e-commerce while also celebrating the cultural tapestry of India. Whether it was the glow of diyas, the sparkle of fireworks, or the joyous laughter of families coming together, every detail served to evoke the magic of Diwali and spread joy to viewers across the globe.
With the Creative Factory team at the helm, the Great Indian Festival illuminated the onset of the Diwali season like never before, leaving a lasting impression on viewers across the globe.
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